GRAPHIC DESIGNER / ART DIRECTOR
GRAPHIC DESIGNER / ART DIRECTOR
Objective: Create a visual identity and collateral for a line of earphones with a unique wood housing.
Comments: Wood textures and instruments emphasize the use of the natural housing material. Earth tone colors further accentuate it.
Responsibilities: Art direction, production, web design
Results: The launch of the new product was very successful and additional products were soon added to the line. Copycat products immediately followed and flooded Amazon. : (
Employer: Hoffman Miller Advertising | New Orleans, LA
Description: Overprint and knockout versions of each logo for various applications.
Comments: Accents of green leaves and the hairline strokes in the capital W create imagery of a forest.
Responsibilities: Art direction, production. Collaborate with creative director and account executive on product naming, produce comps and final artwork.
Software: Adobe Illustrator
Description: The product line includes 2 variations of the earbuds—with and without a mic. Each is assigned a color to differentiate the earphones.
Objective: 1.) Create a design around packaging structure design provided by client. 2.) Must include an image of an electric guitar.
Responsibilities: Art direction, production. Collaborate with client/AE on rough comps, produce final selected artwork, supervise printing.
Software: Adobe Illustrator, Photoshop
Description: Static brand-building website for creation of consumer awareness, via demos and tech specs, and direction to various e-commerce sites for purchase.
Responsibilities: Art direction, web design. Work with account executive on development of visual design and information architecture. Supervise front-end development and photography.
Software: Adobe Illustrator, Photoshop
Description: Multi-page full-color technical document (intended for electronic distribution) used primarily to aid the sales team.
Responsibilities: Art direction, production. Collaborate with account exec. over design, produce final selected artwork for digital distribution.
Software: Adobe Indesign, Photoshop