GRAPHIC DESIGNER / ART DIRECTOR
GRAPHIC DESIGNER / ART DIRECTOR
Description: Graphics for an annual technical expedition showcasing M-I SWACO’s latest services and products specifically for O&G deep-sea exploration and drilling.
Objective: First, create bold 3-D text with elements that reflected the theme of the event. Then apply the design to digital invitations, banners, pull-ups, large format wall graphics, wayfinding signs, posters and brochures.
Responsibilities: Graphic design. Work with art director on concepts and design development. Produce all pieces and supervise printing.
Employer: Self-employed/freelance. Houston, TX
Software: Adobe Indesign, Photoshop
The mailed invitation was printed on a metallic pearl white stock and printed on an Indigo digital press. The stock’s slight tooth hid any defects in the flat areas of color which improved the overall look of the piece.
Splashes of color greeted the guests at every corner of the event.
The cover was printed on the identical pearl stock as the mailed invitation. Inner pages were printed on white to improve legibility. The size was kept small for convenience and cost reduction.
This one almost killed my computer, but it all worked out in the end and brightened up the mood of the overcast day.
Placed in and on the grounds of the event. Parking, restrooms and registration areas were all clearly defined.
Each product and service featured at the event had it’s own poster or pull-up. Roughly a dozen were created.