GRAPHIC DESIGNER / ART DIRECTOR
GRAPHIC DESIGNER / ART DIRECTOR
Description: Sales materials for Daikin’s variable refrigerant volume (VRV) line. Specifically for marketing to hotels and schools in North America.
Objective: Give each brochure custom graphics that speak to the end-user, but within the guidelines of Daikin’s visual identity.
Responsibilities: Art direction, production. Work with graphics manager and vertical market managers on concepts, design development, and copy.
Employer: Goodman Manufacturing (Daikin North America) | Houston, TX
Software: Adobe Indesign, Photoshop, Illustrator
To help familiarize the consumer with Daikin’s VRV product capabilities for hotels, digestible tidbits of info were integrated into graphics.
To give the piece a playful trait, graphs were customized to resemble school buildings and school-related images were used throughout.