GRAPHIC DESIGNER / ART DIRECTOR
GRAPHIC DESIGNER / ART DIRECTOR
Description: Assorted print collateral for Aunt Sally’s — a purveyor of delicious creole pralines from New Orleans.
Objective: Maintain brand standards consistently across multiple print applications.
Responsibilities: Art direction, production and copywriting. Work with account executive on concepts and design development. Produce all pieces and supervise printing.
Employer: Hoffman Miller Advertising | New Orleans, LA
Description: Used as both a praline container and souvenir, these tins didn’t survive long on the shelves. And should the customer run out of pralines, they could just call the very visible 1-800 number on the back. Or visit the website.
Responsibilities: Art direction, production
Software: Adobe Illustrator, Photoshop
Description: Aunt Sally’s routinely runs ads in the local papers and tourist magazines for a free praline sample to increase store foot traffic. People from all around the world step into their flagship store in the French Quarter and make their free praline request. And one can only imagine the many ways “praline” is pronounced.
Responsibilities: Art direction, copy, production
Software: Adobe Indesign, Photoshop
Description: Ads from a series created with the goals of increasing foot traffic in stores and helping customers imagine the countless ways to eat pralines.
Responsibilities: Art direction, copy, production
Software: Adobe Indesign, Photoshop
Description: Not only are pralines good with ice cream and coffee, but they’re excellent when accompanied by Zydeco music! This was one of many fun items created to be sold at Aunt Sally’s stores.
Responsibilities: Art direction, production
Software: Adobe Indesign, Photoshop, Illustrator
Description: Aunt Sally’s needed a box that would take up little real estate on countertops in c-stores and would work as a combo display/shipping box. I quickly worked up a design and a rough structure design. Then worked with our local box print vendor to tweak the die-line and print the piece.
Responsibilities: Art direction, structure design, production
Software: Adobe Indesign, Illustrator