https://www.hrwdesign.com/voodoo-bbq-campaign daily 0.75 2018-09-05 https://images.squarespace-cdn.com/content/v1/5ab5651b620b857b1a4907ba/1523389775628-EQUO6ATYB0T9TEQE3FRV/VooDooBBQ_1.jpg VooDoo BBQ Campaign https://images.squarespace-cdn.com/content/v1/5ab5651b620b857b1a4907ba/1523389775628-EQUO6ATYB0T9TEQE3FRV/VooDooBBQ_1.jpg VooDoo BBQ Campaign https://images.squarespace-cdn.com/content/v1/5ab5651b620b857b1a4907ba/1528336914032-T9O9944LCWPS8JB0BNLG/VooDooBBQ_6.jpg VooDoo BBQ Campaign - VooDoo BBQ & Grill Visual Identity Refresh & Campaign DESCRIPTION: Voodoo BBQ is a chain of BBQ restaurants originating in New Orleans and located throughout the area. OBJECTIVE: Unify Voodoo’s visual identity. Keep the New Orleans/VooDoo flare, but make it family oriented. Inject a little humor. Stay away from the darker elements of voodoo — pins, dolls, etc. COMMENTS: As a part of my “research” I sampled all of Voodoo BBQ’s dishes. One of the things Voodoo BBQ is well know for is its sides and unique line of BBQ sauces. But me, being a purist, preferred mine sauceless. Which helped launch a Shakespearean “To Sauce or NOT to Sauce…” campaign in the form of ads, billboards, shirts, and a commercial. RESPONSIBILITIES: Included art direction, production, and/or copy writing EMPLOYER: Hoffman Miller Advertising. New Orleans, LA https://images.squarespace-cdn.com/content/v1/5ab5651b620b857b1a4907ba/1528405201687-KE1ZYNDRPH5Q4DM2BCTL/VooDooBBQ_3.jpg VooDoo BBQ Campaign - T-Shirt DESCRIPTION: T-shirt sold in Voodoo’s restaurants. RESPONSIBILITIES: Art direction, production. Work with account exe. on design and supervise print production. SOFTWARE: Adobe Photoshop, Illustrator https://images.squarespace-cdn.com/content/v1/5ab5651b620b857b1a4907ba/1523393527526-WLZXS5FGKXIXMZOHVMT3/VooDooBBQ_2.jpg VooDoo BBQ Campaign - BBQ Sauce & Rub Labels OBJECTIVE: Create packaging designs for VooDoo BBQ’s unique line of sauces and rub to made available in retail stores and Voodoo’s retaurants. RESPONSIBILITIES: Art direction, production. Work with account exe. on design and supervise print production. SOFTWARE: Adobe Illustrator, Photoshop, Indesign https://images.squarespace-cdn.com/content/v1/5ab5651b620b857b1a4907ba/1523393739902-5L9HDH4WUTKL630A1PV6/VooDooBBQ_4.jpg VooDoo BBQ Campaign - Business Card OBJECTIVE: Create a fun bc for management to hand out. COMMENTS: At first glace the finger prints slightly startled people then came a smile once they realized it wasn’t real sauce. Kinda wish we made them scratch an sniff too. RESPONSIBILITIES: Art direction, production. Work with account exe. on design and supervise print production. SOFTWARE: Adobe Photoshop, Indesign https://images.squarespace-cdn.com/content/v1/5ab5651b620b857b1a4907ba/1528408112026-237T96O18ZYMWJXA4LGW/VooDooBBQ_5.jpg VooDoo BBQ Campaign - BBQ Sauce Labels & Childrens Cup DESCRIPTION: Labels for current sauce bottles and child’s cup used in Voodoo’s restaurants. RESPONSIBILITIES: Art direction, production. Work with account exe. on design and supervise print production. SOFTWARE: Adobe Photoshop, Illustrator https://images.squarespace-cdn.com/content/v1/5ab5651b620b857b1a4907ba/1528407998828-6VT96OAMI76KLXB02IIM/VooDooBBQ_7.jpg VooDoo BBQ Campaign - Full page print ad Comp COMMENTS: This was a comp we presented in our initial pitch to Voodoo BBQ. It got a nice chuckle out of them. But being a family oriented restaurant, the ad never ran. RESPONSIBILITIES: Art direction, production, copy. SOFTWARE: Adobe Photoshop, Indesign https://www.hrwdesign.com/portfolio daily 1.0 2026-08-24 https://images.squarespace-cdn.com/content/v1/5ab5651b620b857b1a4907ba/1535136840489-1TCY27QT5D73LELT7LFO/HWhite_animation.gif Portfolio https://images.squarespace-cdn.com/content/v1/5ab5651b620b857b1a4907ba/1538341222117-17HH0I1YEZ461PIO4FBS/DaikinCat_9.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5ab5651b620b857b1a4907ba/1538351131889-T4LFAC00PHA0ZQ6L2QAQ/AuntSallysI_10.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5ab5651b620b857b1a4907ba/1538424602566-TIL9SXJMA44ST56QXXJU/DaikinBro_9.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5ab5651b620b857b1a4907ba/1610061801634-TSM69JF3F62YIJVRLNKW/DaikinDay_1.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5ab5651b620b857b1a4907ba/1610067030505-QT6415KJGOFYV1HHRM6H/NatureWise_14.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5ab5651b620b857b1a4907ba/1610127916526-PFJFT216H3PLVQBAFIXG/AdlersCatI_10.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5ab5651b620b857b1a4907ba/1610132689523-1K83O12AHR57EKEUWQTH/AuntSallysII_7.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5ab5651b620b857b1a4907ba/1610141792000-5IRK9CJTG8ONCZ49YLDZ/MISWACOII_10.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5ab5651b620b857b1a4907ba/1610145079615-YX2HKQXBBYIKIPDB7CTR/MISWACOI_7.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5ab5651b620b857b1a4907ba/1610149359460-QD943P2QIICOLV6MDJJR/Amana_11.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5ab5651b620b857b1a4907ba/1610396928267-JAUGI3IWFDJABAUALFTP/Woodees_1.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5ab5651b620b857b1a4907ba/1610403329459-7CMAUWZ3LZY0WIIUL33E/Goodman_14.jpg Portfolio https://www.hrwdesign.com/hhkc-identity daily 0.75 2018-09-05 https://images.squarespace-cdn.com/content/v1/5ab5651b620b857b1a4907ba/1522892861752-5SZ8W4YA7FBKXYL7DV7W/HHKC_4.jpg HHK&C Identity - HHK&C Visual Identity Redesign DESCRIPTION: Brand visual identity redesign for New Orleans law firm. OBJECTIVE: Redesign HHC&C’s visual identity to look more distinguished and less like an ambulance chaser firm. Must appeal to and embody all generations of the firm. COMMENTS: HHK&C received a hand written letter from the local courthouse complementing them on their new identity. The letter read "thanks for keeping it classy". The new identity reflected HHK&C's reputation as being the respected, prestigious law firm that it is. RESPONSIBILITIES: Ranged from art direction, production. EMPLOYER: Hoffman Miller Advertising. New Orleans, LA https://images.squarespace-cdn.com/content/v1/5ab5651b620b857b1a4907ba/1522892861752-5SZ8W4YA7FBKXYL7DV7W/HHKC_4.jpg HHK&C Identity - HHK&C Visual Identity Redesign DESCRIPTION: Brand visual identity redesign for New Orleans law firm. OBJECTIVE: Redesign HHC&C’s visual identity to look more distinguished and less like an ambulance chaser firm. Must appeal to and embody all generations of the firm. COMMENTS: HHK&C received a hand written letter from the local courthouse complementing them on their new identity. The letter read "thanks for keeping it classy". The new identity reflected HHK&C's reputation as being the respected, prestigious law firm that it is. RESPONSIBILITIES: Ranged from art direction, production. EMPLOYER: Hoffman Miller Advertising. New Orleans, LA https://images.squarespace-cdn.com/content/v1/5ab5651b620b857b1a4907ba/1536170172226-VNWV2BJZGZ4O2Y3FF52G/HHKC_1.gif HHK&C Identity - Product Information Site refresh OBJECTIVE: Improve overall design and clean up clutter on home page and apply new identity. Develop templates and styles for HHK&C’s internal web team. RESPONSIBILITIES: Art direction, web design. Work with account exec. on development of visual design, information architecture. SOFTWARE: Adobe Photoshop, Illustrator https://images.squarespace-cdn.com/content/v1/5ab5651b620b857b1a4907ba/1524690160468-MBW0VQ91D1FNIAAGWQQL/HHKC_6.jpg HHK&C Identity - Stationery package DESCRIPTION: Printed on Crane’s Crest 100% cotton paper, custom printed deboss, envelope and letterhead 1c, bc 1c/1c. COMMENTS: Yay! Fancy stock and embossing! I hardly ever get to do stuff like that. Got a little excited. RESPONSIBILITIES: Art direction, production. Work with account exec. on development of design and supervise printing. SOFTWARE: Adobe Illustrator, Indesign https://images.squarespace-cdn.com/content/v1/5ab5651b620b857b1a4907ba/1536094974142-QQ0QVDAARRY6S5CEIU9W/HHKC_7.jpg HHK&C Identity https://images.squarespace-cdn.com/content/v1/5ab5651b620b857b1a4907ba/1524690341670-VV92KMGE7G20ASWDP3DR/HHKC_8.jpg HHK&C Identity - Pocket Folder DESCRIPTION: Printed on Classic Crest Canyon Brown/Windsor Blue Duplex stock, with a combination deboss, and special die. Given to new and potential clients. RESPONSIBILITIES: Art direction, production. Work with account exec. on development of design and supervise printing. SOFTWARE: Adobe Photoshop, Indesign, Illustrator https://images.squarespace-cdn.com/content/v1/5ab5651b620b857b1a4907ba/1528334316718-MDGXFBJN9IG69RRIKZHO/HHKC_5.jpg HHK&C Identity - Service Brochure (20 pages) DESCRIPTION: Cover printed on identical stock as pocket folder. Given to new and potential clients. COMMENTS: Photographs of the office and the firms partners were minimally colorized to maintain the tritone color theme of the brand. RESPONSIBILITIES: Art direction, production. Work with account exec. and creative director on development of design/copy and supervise printing. SOFTWARE: Adobe Photoshop, Indesign https://images.squarespace-cdn.com/content/v1/5ab5651b620b857b1a4907ba/1524689998254-DV6V81YM5ZH3PVEEB2UP/HHKC_3.jpg HHK&C Identity - Full Page Ad DESCRIPTION: One of a series of ads created to run in magazines and newspapers directed towards potential clients. RESPONSIBILITIES: Art direction, production. Work with account exec. and creative director on development of design/copy. SOFTWARE: Adobe Photoshop, Indesign https://www.hrwdesign.com/zea-identity daily 0.75 2018-09-05 https://images.squarespace-cdn.com/content/v1/5ab5651b620b857b1a4907ba/1525309146471-IIMP5YGWGZK33EXDQA78/Zeas_8.jpg Zea Identity - Zea’s Rotisserie & Grill Brand Design Update DESCRIPTION: Brand design refresh for a chain of restaurants in New Orleans and surrounding areas. OBJECTIVE: Tie Zea’s current flat 2D visual identity in with the rest of the brand. COMMENTS: I used Zea’s warm cozy restaurant interiors, slow roasted meats, and craft beers as inspiration for the textures and colors applied throughout the revised pieces. RESPONSIBILITIES: Art direction, production, photo styling. Work with client and account executive on concepts/design development. Produce all pieces and supervise printing. EMPLOYER: Hoffman Miller Advertising. New Orleans, LA https://images.squarespace-cdn.com/content/v1/5ab5651b620b857b1a4907ba/1525309146471-IIMP5YGWGZK33EXDQA78/Zeas_8.jpg Zea Identity - Zea’s Rotisserie & Grill Brand Design Update DESCRIPTION: Brand design refresh for a chain of restaurants in New Orleans and surrounding areas. OBJECTIVE: Tie Zea’s current flat 2D visual identity in with the rest of the brand. COMMENTS: I used Zea’s warm cozy restaurant interiors, slow roasted meats, and craft beers as inspiration for the textures and colors applied throughout the revised pieces. RESPONSIBILITIES: Art direction, production, photo styling. Work with client and account executive on concepts/design development. Produce all pieces and supervise printing. EMPLOYER: Hoffman Miller Advertising. New Orleans, LA https://images.squarespace-cdn.com/content/v1/5ab5651b620b857b1a4907ba/1525308458458-4P82S9E06X21OW75AUTY/Zeas_6.jpg Zea Identity - Logo Update Zea’s logo had a ton of brand equity in it. Redesigning it was out of the question, so I gave it a little more texture and depth to bring it from 2D to 3D. Which in turn inspired Zea to update a few of their exterior signs and other items throughout their restaurants. https://images.squarespace-cdn.com/content/v1/5ab5651b620b857b1a4907ba/1522867542860-FS0J96DDJ3XK5I6PXQYV/Zeas_4.jpg Zea Identity - Graphic Standards Guide Refresh The existing style guide was updated with new graphics and content. https://images.squarespace-cdn.com/content/v1/5ab5651b620b857b1a4907ba/1525310368792-J0BF7T1ELSRHX8KXTKEI/Zeas_1.jpg Zea Identity - Signage The updated design was applied to new and old restaurant signage. https://images.squarespace-cdn.com/content/v1/5ab5651b620b857b1a4907ba/1525728908283-LTGZJCVD04DIEYMHC604/Zeas_3.jpg Zea Identity - Catering Menu I spent a few days with one of the owners/chefs to shoot pics of food they offered for party and events. He (being a photographer also) shot the photos and I styled, then ate the food. https://images.squarespace-cdn.com/content/v1/5ab5651b620b857b1a4907ba/1528419450415-D6W7JQG1OHFH3AY795LB/Zeas_9.jpg Zea Identity https://images.squarespace-cdn.com/content/v1/5ab5651b620b857b1a4907ba/1525484726684-UZXKB3CAIZAROZCD4BB7/Zeas_2.jpg Zea Identity - Sauce Labels Zea already sold their famous sauces, that adorned their award wining dishes, directly to patrons in their restaurants. They decided to take the next step and sell them in local grocery stores. We redesigned their labels and helped them explore new container options. They remained with current bottles to keep unit cost down. https://images.squarespace-cdn.com/content/v1/5ab5651b620b857b1a4907ba/1525728246379-JC4753N9S4D7D5BERF9K/Zeas_7.jpg Zea Identity https://images.squarespace-cdn.com/content/v1/5ab5651b620b857b1a4907ba/1528419077774-9HPTICPRCYPGGJY5EGQG/Zeas_4.jpg Zea Identity - Beer labels Zea was originally a rotisserie and brewery — co-founded in 1997 by brewmaster Jim Patton. His beers paired perfectly with the modern fresh comfort food served at Zea’s fine restaurants. The labels were printed 4c + spot white on silver foil with graphics that reflect the qualities of each beer. https://www.hrwdesign.com/about daily 0.75 2026-08-24 https://images.squarespace-cdn.com/content/v1/5ab5651b620b857b1a4907ba/1527193720399-3OBG8GDB2AJ64HWELKX4/h.white2.jpg About https://www.hrwdesign.com/contact daily 0.75 2026-08-24 https://www.hrwdesign.com/new-page daily 0.75 2018-09-11 https://images.squarespace-cdn.com/content/v1/5ab5651b620b857b1a4907ba/1522703363269-A1O2NI07KNDB00N2HBDD/VooDooBBQ_1.jpg Search https://www.hrwdesign.com/web-banners daily 0.75 2018-09-27 https://images.squarespace-cdn.com/content/v1/5ab5651b620b857b1a4907ba/1537485762933-6VWR76XYLOTWYK6GHMKE/300x250_gambit.gif Web Banners / Ads https://images.squarespace-cdn.com/content/v1/5ab5651b620b857b1a4907ba/1537485786836-71LS15M6DX82EKYL1OTW/300x125_advo.gif Web Banners / Ads https://images.squarespace-cdn.com/content/v1/5ab5651b620b857b1a4907ba/1537485797662-6PH5A95B79FZR8FNXEWF/728x90_tp.gif Web Banners / Ads https://images.squarespace-cdn.com/content/v1/5ab5651b620b857b1a4907ba/1537485776486-RAPA2HGAR34RRX5UD9MQ/160x600_gambit.gif Web Banners / Ads https://images.squarespace-cdn.com/content/v1/5ab5651b620b857b1a4907ba/1537485539659-B7TS3DABCSCW67VS128P/GCBT300x250-sm.gif Web Banners / Ads https://images.squarespace-cdn.com/content/v1/5ab5651b620b857b1a4907ba/1537494869594-KFD7NWXFVV0GGKEDE57D/TGB_banner_5.gif Web Banners / Ads https://images.squarespace-cdn.com/content/v1/5ab5651b620b857b1a4907ba/1537494743904-QPML5GYDSUVKTZB0ST4Z/TGB_banner_3.gif Web Banners / Ads https://images.squarespace-cdn.com/content/v1/5ab5651b620b857b1a4907ba/1537494883724-XZF8PDAPHDX72AUY8CBC/image-asset.gif Web Banners / Ads https://images.squarespace-cdn.com/content/v1/5ab5651b620b857b1a4907ba/1538076362370-4GDPHII98PVR0I2SIP12/TGB_banner_4.gif Web Banners / Ads