GRAPHIC DESIGNER / ART DIRECTOR
GRAPHIC DESIGNER / ART DIRECTOR
DESCRIPTION: Brand visual identity redesign for New Orleans law firm.
OBJECTIVE: Redesign HHC&C’s visual identity to look more distinguished and less like an ambulance chaser firm. Must appeal to and embody all generations of the firm.
COMMENTS: HHK&C received a hand written letter from the local courthouse complementing them on their new identity. The letter read "thanks for keeping it classy". The new identity reflected HHK&C's reputation as being the respected, prestigious law firm that it is.
RESPONSIBILITIES: Ranged from art direction, production.
EMPLOYER: Hoffman Miller Advertising. New Orleans, LA
OBJECTIVE: Improve overall design and clean up clutter on home page and apply new identity. Develop templates and styles for HHK&C’s internal web team.
RESPONSIBILITIES: Art direction, web design. Work with account exec. on development of visual design, information architecture.
SOFTWARE: Adobe Photoshop, Illustrator
DESCRIPTION: Printed on Crane’s Crest 100% cotton paper, custom printed deboss, envelope and letterhead 1c, bc 1c/1c.
COMMENTS: Yay! Fancy stock and embossing! I hardly ever get to do stuff like that. Got a little excited.
RESPONSIBILITIES: Art direction, production. Work with account exec. on development of design and supervise printing.
SOFTWARE: Adobe Illustrator, Indesign
DESCRIPTION: Printed on Classic Crest Canyon Brown/Windsor Blue Duplex stock, with a combination deboss, and special die. Given to new and potential clients.
RESPONSIBILITIES: Art direction, production. Work with account exec. on development of design and supervise printing.
SOFTWARE: Adobe Photoshop, Indesign, Illustrator
DESCRIPTION: Cover printed on identical stock as pocket folder. Given to new and potential clients.
COMMENTS: Photographs of the office and the firms partners were minimally colorized to maintain the tritone color theme of the brand.
RESPONSIBILITIES: Art direction, production. Work with account exec. and creative director on development of design/copy and supervise printing.
SOFTWARE: Adobe Photoshop, Indesign
DESCRIPTION: One of a series of ads created to run in magazines and newspapers directed towards potential clients.
RESPONSIBILITIES: Art direction, production. Work with account exec. and creative director on development of design/copy.
SOFTWARE: Adobe Photoshop, Indesign